Having a solid Facebook pay-per click strategy helps you to get more people to your website and increase your sales revenue.

But what makes a good Facebook PPC strategy?

eVolveCommerce know how to manage Facebook ad campaigns! We can tell you this: The perfect Facebook ad strategy includes both successes and failures.

You can’t have one without the other. However, you should also create a safety net by applying multiple Facebook PPC strategies at once.

If one strategy fails, you’ve still got others that bring you the results.

There are many, but we’re going to share just 3 Facebook advertising strategies that in our experience often deliver a positive return on investment.

Are you ready to step up your Facebook ad game?


#1: Experiment with New Ad Placements

When analysing Facebook advertising costs, your cost-per-click can vary by 700%, depending on the ad placement you’re using.

Currently, there are nine different Facebook ad placements available in the Ads Manager:

  • Facebook Desktop Newsfeed
  • Facebook Mobile Newsfeed
  • The Right-hand Column
  • Facebook Instant Articles
  • Facebook In-Stream Videos
  • Facebook Suggested Videos
  • Instagram Feed
  • Instagram Stories
  • Facebook Audience Network

While Facebook news feeds are the most widely used ad placement, it doesn’t mean you couldn’t benefit from other platforms, such as Instagram ads or offers displayed among Facebook Suggested Videos.



#2: Combine Facebook Ads & Content Marketing

It is said that your content marketing strategy should focus 20% of the resources on content creation and 80% on content promotion.

If you publish a blog article or eBook but fail to get people reading it, you’ll lose out on many potential customers.

No readers = No sales

The easiest way to include content marketing in your Facebook ad strategy is to share a blog article/eBook on your brand’s Facebook page.

Next, you can wait a couple of hours for the new Facebook post to spread in the newsfeeds, organically. Then, boost your post to increase its reach.


#3: Set Up a Facebook Marketing Funnel

The interests and knowledge of the people you’re targeting on Facebook can vary to a large extent, depending on their place in your marketing funnel.

A regular Facebook marketing funnel has four stages:

  • Attracting cold audiences
  • Converting warm audience
  • Closing deals with leads
  • Delighting your existing customers

If you want to create high-ROI Facebook advertising campaigns; you’ll need to craft a different offer and marketing strategy for every stage of your marketing funnel.

You will also find it easier to develop the right offers and campaigns for different target audiences, helping your ads to receive a higher Relevance Score.


#4: Create a Facebook Video Ad Campaign

More than 500 million Facebook users watch Facebook videos every day.

This makes video ads one of the best Facebook Advertising strategies available.

As you start creating a marketing video for your Facebook campaign, consider making videos that are native to Facebook, following all the Facebook video ad best practices and size guidelines.

Here are all the latest Facebook video ad specs you should follow:

  • Ad copy text: 90 characters
  • Aspect ratios supported: 16:9 to 9:16
  • File size: up to 4 GB max
  • Continuous looping available
  • Video can be as long as 120 min., but most top-performing videos are 15-30 seconds


And here we are! We hope you found some inspiration for updating your Facebook Advertising Strategies with one of these PPC approaches, and you can’t wait for testing new tactics.

If you have questions regarding any of the PPC strategies, take a look at Evolve Commerce – providing professional Paid Search Marketing or PPC advertising services that are aligned with your business goals and advertising budget.

Now is the best time to incorporate tools of this type so as not to be left behind. If you’re looking for fully managed PPC services or truly effective e-commerce consulting, get in touch with eVolveCommerce. https://evolvecommerce.co.uk/

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