As little as a few years ago content marketing was merely a strategic choice to stand out from the competition, today it is a necessity for every brand and business.
Today, content marketing is at the heart of any successful digital marketing campaign. Every major brand creates and owns a vast amount of valuable content that strongly connects the audience to them. But despite already knowing all this, I bet your question is still the same:
Why is Content Marketing so important? Here we go…
Creating valuable content has a major impact on your business. This is because it not only helps to improve your visibility but also generates trust with existing, and potential customers. Especially in today’s fast-paced digital world, building trust can help your brand generate and grow a positive reputation.
(data from DemandMetric)
Quality content leads to the creation of trust between contacts and customers, and your brand. When users come across your content, reading it, they will begin to develop an opinion about your brand. If the content displayed is valuable, educational and engaging, they will no doubt remember you. The more value you place on content, the more trust you will generate around your brand.
Below I have listed some statistics that will help you understand why content marketing is important and how they increase website conversions.
Content marketing provides approximately 6x higher conversion rates than other digital marketing methods. (Content Marketing Institute)
After reading the advice on a blog, 61% of online consumers then decided to make a purchase. (Top Blogging Statistics: 45 Reasons to Blog)
HubSpot reports that inbound marketers can double a site’s average conversion rate (from 6 to 12%), thanks to their content marketing efforts.
Creating quality content allows you to reach and educate more customers and create leads. All of this increases the conversion rate on your website. It’s not just about building trust-based relationships with your leads and customers but about encouraging conversions by providing the information they need to make an informed buying decision.
It is therefore important that you optimise your content for conversions by adding a clear call to action (CTA) that will guide users to the next step in the conversion process.
We have seen how content marketing benefits trust and creates a positive brand reputation. All of this is important to increase your audience and generate new contacts.
But what benefits can it bring to your brand with those who have already purchased from you?
(data from BIA Kelsey)
It is therefore clear that loyal customers are an asset to your business. This is why it is important to establish and strengthen a relationship with customers.
Content marketing is a perfect ally for building stable and ongoing relationships with your existing customers. Providing valuable content to your customer base will help increase brand loyalty by strengthening the relationships you have with them. The effect will be twofold: on the one hand, you encourage repeat sales, on the other, your customers will become real ambassadors of your brand.
If you want to see the results of content marketing on your business, now is the time to start. Create a content marketing strategy with the help of a reputable content marketing agency and eCommerce consultants. eVolveCommerce provide content marketing services that help develop your advertising strategies and bring your business and brand proven results, with valuable content that helps increase your conversion rate and build customer loyalty.
Contact us soon to discuss your content marketing plan!