If you think that managing a Social Media campaign (Facebook, Instagram, Tik Tok, Pinterest, etc.) is as simple as uploading a few images and some text then you can be sure that you will not generate the interactions or achieve the goals you expect – unless your brand name precedes you.

Let’s look at a few things that will aid you in your quest towards more effective Social Media posting management

Creating a post is the final step of an upstream strategy.


Let’s start with these questions first:

  • What is the purpose of the post I’m going to create?
  • What do I want to communicate?
  • Do I have a sales goal for a product?
  • Do I want to make my brand known?
  • Do I want to generate interactions?
  • Will my post be sponsored?
  • Do I need a landing page on my site that talks about the topic of the post?
  • Does my post tag products from my Facebook or Instagram?
  • Do I want to generate interest in the user?
  • Do I need a professional eCommerce agency to help?

This is the start of a well-defined social media advertising strategy that consequently should manifest itself with the creation of graphics and copy for the post.


Before a post becomes effective, there some further aspects we need to think about:

  • We need to have in mind the goal of each of our posts and put an editorial calendar in place, where through insights (social statistics of our users), we know when our followers might be more receptive.


  • Create targeted social ad campaigns, having in mind who our target users are and create ad hoc content for them. Making generic posts would not convince users to generate the actions you would like.


  • Structuring ad campaigns to be able to better manage them for flexibility and consistency. This is where an eCommerce consultancy or experts in social media advertising can help build an effective social marketing strategy in the UK.


  • Have a landing page on the site consistent with our Social communication. It is useless to create posts that do not refer back to an ad hoc action on the site if our interest is to convince a person to take an action.


  • We need to Include our post and ad campaigns in a much broader Digital Strategy project than just simply managing social media.


Companies often do not optimise their social media management because they seem to lose faith in their campaigns as they don’t believe they can control the actions of people they can’t see – This, of course, is not true.

Social media has the possibility of improving results to the extent that the data collected should be studied and adjusting and fine-tuning the reasons and motivations for which customers choose the products or services they are looking for.

If you’re aiming to build your brand through uniquely targeted social advertising campaigns and creative content to stay relevant amongst your customers and peers, eVolveCommerce is best placed to assist you with multi-channel online advertising services and strategies.


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